Design Guide

Indian Jewellery Design Styles

India has some of the richest jewellery traditions in the world. Each region, each community has developed its own distinct style over centuries. Here are the most important ones.

Temple Jewellery

Tamil Nadu, Karnataka

Inspired by the ornaments on deities in South Indian temples. Features gods, goddesses, peacocks, and lotus motifs in heavy, ornate gold. Originally made for Bharatanatyam dancers.

Characteristics

  • Heavy, layered pieces
  • Coin (kasumala) and mango (manga malai) motifs
  • Usually 22K gold with ruby and emerald accents
  • Matte or antique finish common

Popular Pieces

Long haars, chokers, jhumkas, vanki (armlets), oddiyanam (waist belt)

Making Charges

₹800-1,500/g

Kundan

Rajasthan (Jaipur, Bikaner)

One of the oldest forms of jewellery making in India. Uncut gemstones (polki) or glass stones are set in a gold frame using lac (natural resin) as the base. The front is stunning; the back is enamelled (meenakari).

Characteristics

  • Flat, uncut stones set in pure gold foil
  • Lac-based setting — lightweight despite looking heavy
  • Often combined with meenakari on the reverse
  • Red, green, white stones are classic

Popular Pieces

Bridal sets, maang tikka, nath, chokers, rani haar

Making Charges

₹1,200-2,500/g

Meenakari

Rajasthan (Jaipur)

The art of enamelling — fusing coloured glass onto gold using heat. Creates vivid patterns in red, green, blue, and white on the gold surface. Often done on the reverse side of kundan pieces.

Characteristics

  • Vibrant, painted-like colours on gold
  • Extremely skilled craft — each colour requires separate firing
  • Heat-resistant enamel fused into grooves
  • Red + green + blue + white is the classic palette

Popular Pieces

Bangles, pendants, earrings, rings — both sides are equally beautiful

Making Charges

₹1,000-2,000/g

Polki

Mughal tradition, Rajasthan

Uses uncut, natural diamonds (polki) in their raw form — not machine-cut or polished. Each stone is unique. Set in gold using kundan technique. The most premium and expensive traditional style.

Characteristics

  • Real uncut diamonds — each stone is one-of-a-kind
  • Irregular shapes add to the charm
  • Set in 22K or 24K gold foil
  • Often paired with emeralds and rubies

Popular Pieces

Heritage bridal sets, statement necklaces, passa (head ornament)

Making Charges

₹2,000-5,000/g + stone cost

Filigree (Tarakasi)

Odisha (Cuttack), Andhra Pradesh

Delicate, lace-like patterns made by twisting and soldering fine gold or silver wire. Extremely intricate and time-consuming. A UNESCO-recognized craft tradition.

Characteristics

  • Hair-thin wires twisted into patterns
  • Extremely lightweight despite intricate look
  • Popular in both gold and silver
  • Often features floral and paisley motifs

Popular Pieces

Earrings, pendants, brooches, decorative items

Making Charges

₹1,500-3,000/g (due to extreme labour)

Antique / Matte Finish

Pan-Indian (popular in South)

Regular gold jewellery given a chemical treatment to create a darkened, vintage look. Highlights the craftsmanship by adding depth and shadow to detailed designs. Not a separate type of gold — it's a surface finish.

Characteristics

  • Chemical oxidation creates the aged look
  • Makes intricate carvings more visible
  • Can be polished back to bright gold anytime
  • Low-maintenance — doesn't need frequent polishing

Popular Pieces

Temple sets, chokers, long chains, jhumkas

Making Charges

₹800-1,500/g

Machine-Made / Italian

Modern (machine-produced)

Precision-crafted using industrial machines. Clean lines, uniform patterns, lightweight construction. Popular for daily wear and modern tastes. Includes Italian-style chains, laser-cut earrings, and hollow bangles.

Characteristics

  • Extremely uniform and precise
  • Lightweight (hollow or tube construction)
  • Lower making charges than handmade
  • Modern, Western-influenced aesthetic

Popular Pieces

Chains, bracelets, hoop earrings, sleek bangles

Making Charges

₹400-700/g