What should a first-time gold buyer know?

Know today's gold rate before visiting any shop. Think in grams rather than rupees when setting a budget. Always check for BIS hallmark, ask for making charges per gram, and insist on a GST invoice.

How much gold jewellery can I buy for 1 lakh?

At current rates of roughly ₹7,200/g for 22K gold, ₹1 lakh can buy approximately 12-14 grams of gold jewellery after accounting for making charges and GST. Exact weight depends on the design complexity.

What documents should I get when buying gold?

Always collect four things: a GST invoice with itemised breakdown, a BIS hallmark certificate, a weight card, and photos of the piece. These are essential for resale, exchange, insurance, and warranty claims.

How do I compare gold jewellery prices between shops?

Compare making charges per gram, not total price. The gold rate is the same everywhere. A shop quoting ₹400/g making charges for a similar design is better value than one charging ₹700/g.

Is it better to buy gold for daily wear or investment?

For daily wear, choose lighter 22K pieces (5-15g) with machine-made designs and low making charges. For investment, buy 24K coins or bars with minimal making charges to maximise resale value.

What are red flags when buying gold jewellery?

Watch out for claims of lower gold rates (rate is the same for all), no making charges (cost is hidden elsewhere), missing BIS hallmark (illegal for pieces above 2g), and reluctance to provide a GST bill.

Should I buy gold jewellery during Dhanteras or Akshaya Tritiya?

Prices are often slightly higher during peak festival demand. If you find a design you love, buy it anytime — gold is a long-term asset and small daily rate fluctuations matter less over years.

Step-by-Step Guide

First-Time Buyer's Guide

Walking into a jewellery shop for the first time can feel overwhelming. This guide walks you through every step — from deciding what to buy to walking out with the perfect piece.

Set Your Budget

Gold prices change daily, so think in terms of weight (grams) rather than rupees. A budget of ₹1 lakh today might buy 14g of 22K gold, but next month it could be 13g or 15g.

Pro tip: Ask the jeweller "What can I get in X grams?" rather than "What can I get for ₹X?" — this shifts the conversation to design and craftsmanship.

Choose Your Purpose

Daily Wear

Light pieces (5-15g), machine-made, low making charges. Chains, studs, simple bangles.

Recommended: 22K

Special Occasion

Medium weight (15-40g), mix of handcraft and machine. Necklace sets, heavy bangles.

Recommended: 22K

Investment

Maximum weight, minimum making. Coins, bars, plain bangles, chains.

Recommended: 24K or 22K

Know Today's Rate

Before visiting any shop, check the day's gold rate. This is your baseline — every jeweller in the city buys gold at roughly the same rate.

You can check our live rates on the home page, or call us at +91 93358 78550.

At the Shop — What to Check

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BIS Hallmark— Look for the triangular BIS logo + 916 stamp + HUID code on every piece

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Weight on digital scale— Watch the weighing. Ask for gross weight and net weight (after deducting stone/enamel)

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Making charges breakdown— Ask: per gram or percentage? What's the rate? This is where shops differ most

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GST invoice— Always take a proper GST bill. This is legally required and protects your resale value

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Buyback policy— Ask: will you buy this back? At what rate? Most reputed shops offer full metal value buyback

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Stone weight deduction— If the piece has stones (kundan, CZ, etc.), ask how much weight is stone vs gold

Compare Fairly

When comparing shops, don't compare total price — compare making charges per gram. The gold rate is the same everywhere; the only variable is craftsmanship cost.

Red flags to watch for:

"Our gold rate is lower" — gold rate is the same for everyone. If they claim lower, the gold may be impure.
"No making charges" — impossible. The cost is hidden elsewhere (inflated gold rate, hidden wastage).
No BIS hallmark — illegal for gold above 2g. Walk away.
Reluctance to give GST bill — this means they're evading tax. Your gold has no official proof.

Keep Your Documents

After purchase, keep these safe — they're needed for resale, exchange, insurance, and warranty:

GST Invoice

Hallmark Certificate

Weight Card

Photos of Piece

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